In June 2024, BUGATTI revealed the first ever hybrid vehicle of its modern era to the world: the Bugatti Tourbillon. Combining the timeless wonderment of an all-new V16 engine with the instant power and flexibility of the electric motor, the Tourbillon is the most technologically advanced Bugatti ever made. Drawing on Ettore Bugatti’s spirit of innovation in designing electrically powered vehicles for his personal use, the shift to an electrified powertrain marks a new chapter in the company’s history of innovation and responsibility.
Founded by Ettore Bugatti in 1909 in Molsheim, France, the company has always maintained a deep connection to its surroundings. In fact, Ettore himself established a forest in Alsace more than 110 years ago – a haven for nature that continues to flourish. At the company’s headquarters, a four-hectare forest area by the Château serves as home to a thriving herd of fallow deer, embodying the harmony between luxury manufacturing and nature conservation. This admiration for the influential power of nature has been woven into the fabric of the company, from its earliest days of crafting automotive masterpieces like the Type 35 and Type 57 SC Atlantic, through to the modern era of the Veyron and Chiron.
Since 2020, Bugatti has utilized 100% green biogas and electricity for production at its Molsheim headquarters, reducing emissions at every stage of production. And while a Bugatti covers an average of approximately a thousand kilometers per year, the company’s measures to compensate for emissions go further than both production and the vehicle itself: the company has been planting over 13,600 trees in recent years near their Molsheim facility, creating new forest ecosystems that will capture carbon emissions for generations to come. These trees will be maintained for 150 years before being replaced with new shoots, ensuring a continuous cycle of environmental stewardship for future generations.
But Bugatti’s profound respect for community causes extends beyond environmental awareness. Fostering and nurturing relationships with local people within its birth-region, Alsace, has always been close to the hearts of the Bugatti family working in Molsheim. Support is at the center-stage of the community spirit – a belief guiding Bugatti in developing strong ties with local charities, including Semeurs d’Étoiles, which supports hospitalised children and their families at the Strasbourg hospital.
It is through partnerships like these that Bugatti can help in contributing to those in need – from donations to facilitating dream-come-true passenger-rides and experiences at Bugatti’s headquarters for infirm children. During the 2023 holiday season, with special gifts Bugatti had the opportunity to bring joy to young patients, while delivering electric Bugatti models for children unable to leave their hospital rooms.
The spirit of giving to the community pervades through the Bugatti family, with employees having the opportunity to embrace these values themselves. Contributing their efforts to help combat food insecurity, Bugatti employees and the company have forged a meaningful partnership with Banque Alimentaire du Bas-Rhin. Building on the power of teamwork, a recent donation to the food bank enabled the distribution of more than 30,000 meals to those in need through 120 partner associations in the region.
“Sustainable, responsible production is at the forefront of our long-term vision,” says Christophe Piochon, President of Bugatti. “While we continue to create the world’s most extraordinary cars, we remain deeply committed to reducing our environmental impact and supporting our local communities.”
This balance of excellence in craft and responsibility in action showcases how even the most exclusive luxury brands can lead the way in environmental and social governance, proving that performance and sustainability can coexist at the highest levels of automotive achievement.
